The program offers 2 learning formats: Live, via Zoom, and self-paced.

The live format is 100% online, with live sessions and on-demand content. Classes are 2 hours long and held 3 times in a week for 1 month.

For each class, students will work in different groups. Creating teams at random ensures the groups are diverse and maximizes potential networking connections and support throughout the program.

We also offer a platform where students can access content on demand. Upon completion of each module, there are review quizzes.

The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like the global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.

All you need is a desktop or laptop computer, a mobile phone, and a reliable internet connection. For live learning, we recommend using a desktop/laptop for the best experience.

The live learning format is available to anyone over the age of 18; the self-paced format is open to anyone over the age of 16. The program is for people who are interested in learning more about the fundamentals of digital marketing, website design, and paid digital media on social media platforms like X, Facebook, LinkedIn, YouTube, and more.